Resn. Creative Digital Gold.

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2016 Selected Work

Who We Are

Resn is a creative agency with a digital obsession. Our global team believes in creating ideas and experiences that transcend.

Established in 2004, Resn has become one of the most awarded digital agencies since the fall of the Roman Empire. From early insights and strategy to premium design and development, we collaborate with clients at every stage of the process, to maximize the creative impact for their business.

Our honors include the FWA Hall of Fame, Ad Age A-List Standout, and numerous Awwwards, One Show, Webbys, Lovies and Cannes Lions.

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Subaru Zero Landfill

Summary

To raise awareness of Subaru's environmental history, we turned the classic timeline into a perfect metaphor: the rings of a tree. Creating a simple, yet beautifully immersive experience.

Client & Agency

Subaru & Carmichael Lynch

Resn Role

Creative Ideation, Design, Animation, Development

Platforms

Mobile, Desktop, Tablet

KFC Hall of Colonels

Summary

Welcome to the Hall of Colonels, a journey into Colonel Sanders' legendary past.

In this virtual animatronic museum, you’ll find games, music, theatre and a whole lot more. From fistfights to shootouts, you’ll learn facts about the Colonel’s life you won’t believe. It’s like a boring history lesson without the boring.

Colonel Sanders might not have lived to see the digital age, but a phalanx of his robotic lookalikes is the next best thing. So, grab a bucket of chicken and start your journey. Who knows, you might even learn the Colonel’s secret recipe.

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Client & Agency

KFC & Wieden + Kennedy, Portland

Resn Role

Design, Animation, Development

Platforms

Mobile, Desktop, Tablet

Chekhov is Alive

Summary

Chekhov Is Alive - An online character quiz and audition with 28 custom illustrations of Anton Chekhov’s classic character archetypes, all wrapped in a playful material design execution.

Client & Agency

Google Creative Lab & SLAVA

Resn Role

UX, Design, Illustration, Animation, Development

Platforms

Mobile, Desktop, Tablet

Las Fantasticas Aventuras

Summary

A custom Tumblr showcasing a series of user-inspired films for the release of the new Ford Focus; clean, motion-driven and with a pinch of cinematographic flavour.

Client & Agency

Ford & Zubi

Resn Role

UX, Design, Animation, Development

Platforms

Mobile, Desktop, Tablet

The Self Destructing Book

Summary

James Patterson is the world’s #1 bestselling author. His latest book, Private Vegas, is about to self-destruct.

When James Patterson launched his new novel, Resn and Mother New York made sure the experience was as thrilling as possible by creating The Self-Destructing Book - an electrifying, digitally augmented thrill-ride befitting of the Master of Suspence.

We developed an iPad exclusive version of the book, complete with animated thrills at key moments in the action. Through our website, we gave away 1,000 copies to lucky winners, who had 24 hours to read the book before it self-destructed.

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Client & Agency

James Patterson & Mother NY

Resn Role

Design, Animation, Development

Platforms

Mobile, Desktop, Tablet

McWhopper Proposal

Summary

For Peace Day, Burger King invited McDonalds to put aside their beef and join forces to create the ultimate burger mashup.

Resn teamed up with Young & Rubicam New Zealand to create McWhopper.com. The custom Tumblr experience was an open letter from Burger King to McDonald's, detailing every aspect of the Peace Day plan, from the co-branded designs to the recipe for the McWhopper itself.

With over 2 billion web impressions and over 700,000 users on the website in the first 48 hours, the response exceeded all expectations. McWhopper was a huge win for Burger King and for Peace Day.

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Client & Agency

Burger King & Y&R, New Zealand

Resn Role

Design, Illustration, Animation, Development

Platforms

Mobile, Desktop, Tablet

Belvita #MorningWin

Summary

With Belvita #MorningWin, we gave users personalized websites that lasted four hours, featuring a selection of bite-size games.

Released as part of Droga5's belVita Breakfast Bites campaign, the website featured 15 absurdly interactive games and webtoys. Users who tweeted the #MorningWin hashtag would receive link to a selection of games, personalized with their tweet, Twitter handle, and profile picture.

From twisting characters into impossible yoga poses to protecting random objects from being stolen by a kleptomaniac eagle, belVita #Morning Win was the result of purging our collective unconsciousness of its repressed metaphysical desires and depositing them onto the substrate of the digital plane. Or something.

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Client & Agency

belVita Bites & Droga5

Resn Role

Design, Illustration, Animation, Development

Platforms

Mobile, Desktop, Tablet